Kelly Madruga

Current Trends in San Diego Coastal Areas

• Point Loma: More accessible but still premium, with median prices around $1.5 to 1.8 million, this reflects a 3-5% year increase Single Family homes with an Ocean or Bay view can demand 2 million – 7 million its proximity to Downtown San Diego makes it ideal for everyone looking for fun in the sun
• La Jolla: Median home prices hover around $2.5 million, with a 5% year-over-year increase noted in late 2024, fueled by oceanfront properties and upscale amenities.
• Oceanside: The most affordable coastal option, with median prices closer to $900,000-$1 million, attracting military families and those priced out of southern coastal zones.
• Market Activity: Homes in coastal areas sell quickly due to strong demand. Across San Diego, homes average 27-30 days on the market, but in sought-after coastal spots like La Jolla and Pacific Beach, “hot homes” can go pending in as little as 10-13 days, especially if priced competitively.
• Inventory: Inventory remains tight, a persistent challenge in coastal zones. The San Diego metro area has a 2.5-2.9 month supply of homes (well below the 6-month mark of a balanced market), and coastal areas are even more constrained due to limited developable land and high desirability. For instance, posts on X from late 2024 noted a 63% increase in inventory year-over-year, yet many listings are withdrawn if they don’t sell, suggesting sellers are reluctant to lower prices in premium coastal markets.

2025 Forecast for Coastal Areas

• Price Trends: Forecasts suggest moderate growth rather than a boom or bust. Zillow predicts a 3.6% increase in San Diego home values by November 2025, but coastal areas may outpace this due to their premium status. Some analysts expect prices to stabilize or dip slightly (0.2%-1%) in late 2024 before rebounding by mid-2025, potentially pushing La Jolla or Del Mar closer to $2.7-$3 million and Oceanside toward $1.1 million.
• Inventory and Sales: While inventory has ticked up slightly (e.g., 7.6% more homes for sale in February 2025 vs. January), coastal supply will likely remain constrained. Sellers in these areas are holding firm on pricing, with only 14.5% of listings metro-wide seeing reductions in early 2025—likely even lower in coastal hotspots.
• Opportunities and Challenges: Buyers may find more negotiating power as homes linger longer (e.g., 30 days vs. 17 days a year ago), but affordability remains a hurdle, especially for first-time buyers. Investors see potential in rental markets (e.g., Pacific Beach’s short-term rental demand), though high entry costs require careful ROI analysis. (Grok Generated)

2024 As Real Estate goes it was a year to push Forward!

The market seemed to hold its own in this time of higher interest rates and slowing of properties.. Some agents left the market to pursue a more stable job market. Did yours? if so it may be time to call me. I can assist in selling, buying, and preparing your home and home purchases.

Preparing the way to selling has a few steps to get the best price for your investment, your home!

1. Staging
2. Prepping the exterior
3. Prepping the interior
4. Getting your finances in order to purchase your new home once you sell.

Staging allows you to set the aurora of your homes essences and why it will be a special place to the new buyers. Creating a space that allows others to see them in their new home is critical and ultimately will help sell them your home. I have been assisting sellers on preparing their home as well as giving option on hiring a professional in the interior design. Choice properties also has small items we use for your home.

Prepping the exterior it is important to have that curb appeal needed to bring that buyer inside. I can not tell you how many times a client has driven by a home and will not even enter based on the work needed on the exterior. First impressions are important. Think what you want to see if you were the buyer.

Again Preparing is important. Interior spaces really show best with a minimalist thought process, think pottery barn! No one loves seeing clutter an any space yet alone the space they are looking to see themselves in.

Finances, when you sell there are expenses such as prepping for the best price as we just discussed above. Escrow fees, title insurance, loan repayments, real estate agents or in some instances lawyers. Being prepared for these is a great start but don’t feel it can’t be done on a low budget because it can!

Thank you for taking a few moments to read the blog!

2021-2022 
THE MARKET WAS HOT, HOT, HOT! SALES EXCEEDED $15 MILLION FOR AN OFFICE WITH 2 AGENTS!

Our team sold 5 apartment buildings, several single family homes, and multiple condos! The amazing clients we assisted really appreciated our hard work and due diligence in securing their real estate needs. We assisted not just sellers, but buyers, in the most aggressive sellers market to date! We procured many bidding wars for our buyers and the sellers received asking to higher than list prices!

Call us to see how we can help you sell or buy your next home. Market increases we seen throughout the 2021-2022 selling years. We have an amazing marketing strategy to assist in getting your home seen which in turn gets you the offers you want and need to sell your home!

2020
WOW 2020! This was a crazy year and I hope all my clients current, past and present were safe throughout this time. The Real Estate market was a typical January, (I was very busy) but then March hit and we were all a little shaky as to what was to come. However the market was strong and with interest rates low, The industry did not see the gloom that many anticipated, instead it was a great year to BUY! Many of my clients went looking for new homes or income property! I had two first time home buyers which is always fun to get them in their first dream home and with 2021 arriving I am hoping for another year of finding the perfect location for all my clients. I think many of us are hopeful. I will say with the interest rates this low and us working from home (the new normal) you may want that bigger space and more outdoor living possibilities! YES, Then this is your year! and I am here to help you get that perfect dream home! Call me and we can begin the process.  
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I know you have many options as to whom you choose for your Real Estate agent and I want you to be completely satisfied by knowing you are in great hands with me. Let Kelly Madruga Realtor help with all your home buying needs. Working in a specialized office allows me the opportunity to provide you with personalized attention you deserve and truly can’t get from larger companies! I do not have personal assistants screening my calls or doing my open houses for you. When you have me as your agent I am who you will deal with from start to finish!

2019
Summer is a Hot Season and it has been for the Real Estate market as well, and the 2018 market season has been a great!! Not only for my sellers but also I have had success in getting my buyers their incredible dream homes! Interest Rates are inching up and its really a great time to find or sell your  home. 

2017
In 2017 we hoped for a successful year once again and many of my clients became home owners. Millennials are working hard to afford the american dream and although it seems difficult to achieve more and more are realizing their goal! Don’t give up!!! We are hoping for a promising business friendly environment which may have more opportunities for home ownership! Call me today and together we can make your dream a reality! 
​
I know you have many options as to whom you choose for your Real Estate agent and I want you to be completely satisfied by knowing you are in great hands with me. Let Kelly Madruga Realtor help with all your home buying needs. Working in a specialized office allows me the opportunity to provide you with personalized attention you deserve and truly can’t get from larger companies! I do not have personal assistants screening my calls or doing my open houses for you. When you have me as your agent I am who you will deal with from start to finish!

2016
​2016 brings once again a promising year for home ownership. Millennials are working hard to afford the american dream and although it seems difficult to achieve more and more are realizing their goal! Don’t give up!!! Call me today and together we can make your dream a reality!

September 2015
November is a time, traditionally for family gatherings, but it is also a great time to have open house! Showing off how cute your home is decorated at this festive time highlights some fun activities the prospective buyer can anticipate if they own your home!!! Although it is sunny and hot out, this may be a great time to look into to a couple of preventive home items such as; inspecting your roof and heater. In San Diego El Nino is expected to hit us hard in the southern California area and to make sure your roof is tight and has no unexpected leaks may help save hundreds if not thousands of dollars. Doing these minor checkups before the storms hit and roofers are swamped may save you in the long run. 

Summer 2015
Summer is heating up and so is the San Diego Real Estate market, home prices have increased over thirty five percent in the past five years making this the best time to sell your home if you have been waiting for a rebound. If you are a buyer or seller call us today and have the one of best agents in San Diego take care of your real estate needs.